The Boulevardier

The Boulevardier is a twist on the classic Negroni — swapping the gin for bourbon — and perfect for winter evenings. 

The cocktail is attributed American bartender Harry McElhone, who relocated to Paris during Prohibition and opened Harry's New York Bar in Paris. The Boulevardier is mentioned in McElhone's book, Barflies and Cocktails, not as one of the 300 cocktail recipes listed but as a passing mention of a typical order from Erskine Gwynne, an American expat writer, member of the Vanderbilt family, and frequenter of Harry's. Gwynne published a literary magazine called The Boulevardier, giving the cocktail its name.

It's a smoother, warmer version of the Negroni with the bourbon providing a sweeter taste than the crisp bitterness of gin. The Boulevardier has only three ingredients, so quality matters. We recommend using a bourbon with caramel or vanilla notes and pouring the cocktail over a crystal-clear BIG Block.

Why Use the BIG Block?

While slightly more progressive than it's cousin, The Boulevardier is still a classic with timeless ingredients. Of course, the cocktail would look (and taste) great over a Stone but the Block's straight lines seem to fit the cocktail's tradition and its tapered sides ensures it fits in any rocks glass you have at home.

The Boulevardier Cocktail


  • 1 1/4 oz Bourbon
  • 1 oz Campari
  • 1 oz Sweet Vermouth


Combine bourbon, Campari, and sweet vermouth in a mixing glass with ice and stir until chilled. Strain into a rocks glass over a BIG Block. Garnish with an orange twist. 

Where to Find Ingredients for The Boulevardier in Cincinnati?

The Boulevardier calls for only three high-quality ingredients, all of which should be staples in your home bar. And since this is such a simple cocktail, you can find everything you need at most liquor stores.

But don't skimp on the ice! Order now and get it delivered or find the freezer closest to you here. If you're looking to impress with both the bourbon and the ice, head to Party Source in Newport for one of Cincinnati's largest bourbon selections.

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